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Stories From Peter Mac - Peter Mac Cancer Centre

Stories From Peter Mac - Peter Mac Cancer Centre

Stories From Peter Mac - Peter Mac Cancer Centre

A highly illustrated, completely bespoke printed keepsake containing a wealth of stories from people going through cancer.

A highly illustrated, completely bespoke printed keepsake containing a wealth of stories from people going through cancer.

PROBLEM

PROBLEM

Sensitive, individualised content, broad audience.

Sensitive, individualised content, broad audience.

CATEGORIES

CATEGORIES

THE CHALLENGE

Body Safety Australia's annual report had to communicate impact and accountability across a sensitive subject area without ever feeling clinical or alarming.

OUR APPROACH

01

Considered tone

We worked with the team on a hierarchy that leads with program outcomes and the people behind them, with financials and governance in their own clear section.

01

Considered tone

We worked with the team on a hierarchy that leads with program outcomes and the people behind them, with financials and governance in their own clear section.

02

Calm visual system

Soft colour, considered photography, and generous whitespace keep the document approachable for educators, parents, and partners alike.

02

Calm visual system

Soft colour, considered photography, and generous whitespace keep the document approachable for educators, parents, and partners alike.

03

Print delivery

Supplied as a print-ready file suitable for distribution to schools, supporters, and stakeholders.

03

Print delivery

Supplied as a print-ready file suitable for distribution to schools, supporters, and stakeholders.

THE SOLUTION

A report that takes the subject seriously while still inviting the reader in, and gives the organisation a consistent template to evolve.

RESULTS

A report that holds the year's evidence and partnerships in a calm, considered voice suited to schools, families, and funders.

2024

1

Reporting year

Years of Experience

Print-ready

Print

Distribution-ready file

Projects Delivered

1 template

Multi-chapter

Reusable in future years

Client Retention Rate

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Melbourne,
Victoria, Australia

Jen Clark Design acknowledges the Traditional Custodians of the land on which we work, the Dja Dja Wurrung people of the Kulin Nation. We pay our respect to their Elders past, present 

and emerging and acknowledge that sovereignty has never been ceded.

At JCD, we pride ourselves on ensuring our services are inclusive and accessible for all clients and collaborators, regardless of ethnicity, gender, gender identity and expression, disability status, neurodivergence, religion or sexual orientation.