Complete brand identity systems: logo, visual guidelines, Pantone & CMYK colour profiles, typography hierarchy, and brand collateral.
From $345O.00 plus GST
3-4 Weeks
A Melbourne graphic design studio building brands worth believing in.
A Melbourne graphic design studio building brands worth believing in.
A Melbourne
graphic designer studio
building brands worth
believing in.
Jen Clark Design is a values-driven branding, graphic design and digital growth studio based in Naarm/Melbourne.
We partner with purpose-driven organisations — B Corps, nonprofits, social enterprises, and businesses that give a damn — to build brands and deliver creative work that is strategic, human, and built to last.
Senior-led. No shortcuts. 25+ years of results.
Jen Clark Design is a values-driven branding, graphic design and digital growth studio based in Naarm/Melbourne.
We partner with purpose-driven organisations — B Corps, nonprofits, social enterprises, and businesses that give a damn — to build brands and deliver creative work that is strategic, human, and built to last.
Senior-led. No shortcuts. 25+ years of results.
WE'VE BEEN BUSY
Recent Work.
BY THE NUMBERS
25+
Years of Experience
500+
Projects Delivered
98%
Client Retention Rate
5/5
Google Reviews Rating
25+
Years of Experience
500+
Projects Delivered
98%
Client Retention Rate
5/5
Google Reviews Rating
25+
Years of Experience
500+
Projects Delivered
98%
Client Retention Rate
5/5
Google Reviews Rating
CLIENT TESTIMONIALS
Real results, in their words.
I recently worked with JCD on the branding and website for my new HR consulting business and could not be happier with the result. Jen and the extended team somehow managed to perfectly capture the look, feel and personality of my brand, even though I didn’t give her much to start with, which is a real skill.
Belinda McGowan
Founder, SundayHR
I recently worked with JCD on the branding and website for my new HR consulting business and could not be happier with the result. Jen and the extended team somehow managed to perfectly capture the look, feel and personality of my brand, even though I didn’t give her much to start with, which is a real skill.
Belinda McGowan
Founder, SundayHR
JCD has been fantastic to work with. Their service and communications, as they sought to understand what our requirements were, were outstanding. The finished product is better than we could have ever imagined! It is professional, sharp and conveys our work / approach in a meaningful and impactful manner.
Deanne Carson
Founder / CEO, Body Safety Australia
JCD has been fantastic to work with. Their service and communications, as they sought to understand what our requirements were, were outstanding. The finished product is better than we could have ever imagined! It is professional, sharp and conveys our work / approach in a meaningful and impactful manner.
Deanne Carson
Founder / CEO, Body Safety Australia
Working with Jen and her team on the delivery of my organisation's new website was such a good experience. After the initial meeting, JCD delivered two design concepts, both which hit our brief perfectly, no changes needed. Jen is very responsive and accommodating to ever shifting timelines and content needs. Would highly recommend!
Sian Kilgour
Communications Manager, Consumer Policy Research Centre Australia
Working with Jen and her team on the delivery of my organisation's new website was such a good experience. After the initial meeting, JCD delivered two design concepts, both which hit our brief perfectly, no changes needed. Jen is very responsive and accommodating to ever shifting timelines and content needs. Would highly recommend!
Sian Kilgour
Communications Manager, Consumer Policy Research Centre Australia
JCD totally revamped the design, look and feel of our flagship publication - The Police Association of Victoria (TPAV) Journal - which has proven to be a hit among our 15,000 + readers and their families. Jen and her team are friendly, easy to work with, thoroughly professional and simply excellent at what they do best.
Sandro Lofaro
Communications Manager, The Police Association Victoria (TPAV)
JCD totally revamped the design, look and feel of our flagship publication - The Police Association of Victoria (TPAV) Journal - which has proven to be a hit among our 15,000 + readers and their families. Jen and her team are friendly, easy to work with, thoroughly professional and simply excellent at what they do best.
Sandro Lofaro
Communications Manager, The Police Association Victoria (TPAV)
I needed to refresh my web presence and Jen Clark Design did just that, with professional focus, technical nous and great customer orientation. Jen was attentive to my perspectives about what I wanted the website to achieve. She was also attentive to my uncertainties, and responded quickly and positively to queries.
Rob Sheehan
Founder, Sharp Words Copywriting
I needed to refresh my web presence and Jen Clark Design did just that, with professional focus, technical nous and great customer orientation. Jen was attentive to my perspectives about what I wanted the website to achieve. She was also attentive to my uncertainties, and responded quickly and positively to queries.
Rob Sheehan
Founder, Sharp Words Copywriting
Jen and her team have been my go-to specialists for web design and development support for years and the service is absolutely outstanding. Jen is always so responsive and will troubleshoot any issue you may be having, no matter how complex, until it's resolved.
Jill Stark
Journalist, Writer and Speaker
Jen and her team have been my go-to specialists for web design and development support for years and the service is absolutely outstanding. Jen is always so responsive and will troubleshoot any issue you may be having, no matter how complex, until it's resolved.
Jill Stark
Journalist, Writer and Speaker
WHY CHOOSE JCD?
The right brand doesn't just look good.
It stands for something.
The right brand doesn't just look good.
It stands for something.
You don't need another cheap, ineffective logo.
You need a brand that
communicates and sells.
JCD works with values-driven businesses and organisations who want more than a quick, cheap logo or generic design solution.
We build brands that communicate your key points of difference, tell your story, earn trust with your audience, and convert.
Every project is research-led, human-crafted, and personally directed by Jen. From initial strategy and conceptualisation, through to final file delivery.
No templates, no handoffs, no shortcuts.
If your brand needs to do real work in a rapidly changing world, we should talk.
JCD works with values-driven businesses and organisations who want more than a quick, cheap logo or generic design solution.
We build brands that communicate your key points of difference, tell your story, earn trust with your audience, and convert.
Every project is research-led, human-crafted, and personally directed by Jen. From initial strategy and conceptualisation, through to final file delivery.
No templates, no handoffs, no shortcuts.
If your brand needs to do real work in a rapidly changing world, we should talk.
SOUND FAMILIAR?
Your work is important. Your brand isn't reflecting that yet.
Your work is important. Your brand isn't reflecting that yet.
You've built something worth believing in. But if your visual identity was cobbled together over time: a quick logo to get you started, a random freelancer here and there, a templated website turned around in a day. Your brand is telling a different story than you are.
Inconsistent design erodes trust. And for organisations whose credibility is everything, that matters.
You've built something worth believing in. But if your visual identity was cobbled together over time: a quick logo to get you started, a random freelancer here and there, a templated website turned around in a day. Your brand is telling a different story than you are.
Inconsistent design erodes trust. And for organisations whose credibility is everything, that matters.
Your brand looks different every time someone new touches it.
Your website doesn't reflect the quality of your work.
Your team is improvising with files that were never built to last.
The people you most need to reach aren't stopping to look twice.
MELBOURNE BRANDING & GRAPHIC DESIGN PORTFOLIO
Every project started with a specific problem.
How we delivered bespoke creative solutions that solve real business challenges.
MELBOURNE GRAPHIC DESIGN SERVICES
Every service we deliver is built to connect with your audience and drive results.
Broad, full-service creative capability, without the agency overheads or runaround.
Brand identity and brand guidelines development, design and strategy, publication, print and marketing collateral design.
From $330O.00 plus GST
2-4 Weeks
Conversion-optimised websites with strategic UX, clear visual hierarchy, and SEO built in. Every page designed to turn visitors into customers.
From $7500.OO plus GST
1-2+ Months
Sustainable organic search strategies to get found by the right Melbourne audience. More cost-effective than Google Ads long-term.
From $2500.00 plus GST/mth
3-12+ Months
Tailored and sustainable organic and AI search strategies that ensure you get found by the right audiences. Way more cost-effective than Google Ads long-term.
From $2500.00 plus GST/mth
3-12+ Months
Reserved monthly hours for design support, print production, content updates, and strategic guidance from a senior Melbourne graphic designer.
From $2500.OO plus GST/mth
Ongoing
Tailored monthly packages for design support, print production, content updates, and strategic guidance from an experienced, multi-disciplinary team.
From $2500.OO plus GST/mth
Ongoing
OUR BRANDING PROCESS
3 simple steps to grow your brand.
At JCD, we value a clear, transparent and collaborative creative process that ensures the long-term success of your brand.
Discovery & Briefing
Discovery & Briefing
Design & Create
Design & Create
Launch & Grow
01
Discovery & Briefing
We start every branding project by conducting a deep-dive into your business, familiarising ourselves with your background, short and long-term objectives, target audiences, competitive landscape and marketing strengths and vulnerabilities. From this, we build a clear strategic roadmap for the project ahead, including defined milestones and an agreed timeline.
02
Design & Create
We translate the knowledge gained in the briefing process into compelling creative work, including logo development, supporting creative solutions and brand guidelines. You review each concept or draft presented as required and we iterate in response until we receive your formal sign-off.
03
Launch & Grow
We hand all final creative assets produced over to you and your team, along with easy to follow instructions for effective, consistent use of all files and materials supplied. We stay available for any ongoing support or assistance you may need.
INDUSTRIES WE SERVICE
Deep expertise across key industry sectors.
The team at JCD have almost 50 years combined experience serving values-led startups, businesses and organisations.
MEET OUR STUDIO FOUNDER - GRAPHIC DESIGNER MELBOURNE
MEET OUR STUDIO LEAD -
MELBOURNE GRAPHIC DESIGNER
Hi, I'm Jen Clark.
Founder-led since
2011
I started JCD in mid-2011 with one belief: good design should always be human, purposeful, engaging and inclusive. And, most importantly, it should be accessible to individuals, businesses and organisations of all shapes and sizes, not just those with agency budgets.
Over the last 28 years, I have worked with more than 500 organisations, businesses and startups across nearly every Australian industry sector imaginable, focusing on the healthcare, education, government, not-for-profit and professional services sectors.
Every project we undertake at JCD is personally led by me and draws on the skills of our extended team of highly experienced creative professionals and technologists based both in Australia and further afield.
We pride ourselves on being a creative practice where honesty, integrity, reliability, efficiency, warmth, industriousness and trust aren't just aspirations, but central to absolutely everything we do.
We welcome your enquiry anytime and look forward to being a part of your business or organisation's future success.
Founder-led since
2011
I started JCD in mid-2011 with one belief: good design should always be human, purposeful, engaging and inclusive. And, most importantly, it should be accessible to individuals, businesses and organisations of all shapes and sizes, not just those with agency budgets.
Over the last 28 years, I have worked with more than 500 organisations, businesses and startups across nearly every Australian industry sector imaginable, focusing on the healthcare, education, government, not-for-profit and professional services sectors.
Every project we undertake at JCD is personally led by me and draws on the skills of our extended team of highly experienced creative professionals and technologists based both in Australia and further afield.
We pride ourselves on being a creative practice where honesty, integrity, reliability, efficiency, warmth, industriousness and trust aren't just aspirations, but central to absolutely everything we do.
We welcome your enquiry anytime and look forward to being a part of your business or organisation's future success.
Founder-led since
2011
I started JCD in mid-2011 with one belief: good design should always be human, purposeful, engaging and inclusive. And, most importantly, it should be accessible to individuals, businesses and organisations of all shapes and sizes, not just those with agency budgets.
Over the last 28 years, I have worked with more than 500 organisations, businesses and startups across nearly every Australian industry sector imaginable, focusing on the healthcare, education, government, not-for-profit and professional services sectors.
Every project we undertake at JCD is personally led by me and draws on the skills of our extended team of highly experienced creative professionals and technologists based both in Australia and further afield.
We pride ourselves on being a creative practice where honesty, integrity, reliability, efficiency, warmth, industriousness and trust aren't just aspirations, but central to absolutely everything we do.
We welcome your enquiry anytime and look forward to being a part of your business or organisation's future success.
COMMON QUESTIONS
Frequently asked questions.
What does Jen Clark Design do?
Who do you work with?
How much does a project cost?
Do you use AI to generate design work?
How long does a project take?
Where are you based?
Melbourne,
Victoria, Australia
Jen Clark Design acknowledges the Traditional Custodians of the land on which we work, the Dja Dja Wurrung people of the Kulin Nation. We pay our respect to their Elders past, present and emerging and acknowledge that sovereignty has never been ceded.
At JCD, we pride ourselves on ensuring our services are inclusive and accessible for all clients and collaborators, regardless of ethnicity, gender, gender identity and expression, disability status, neurodivergence, religion or sexual orientation.