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The University of Melbourne: Gig Cities Research Report

The University of Melbourne: Gig Cities Research Report

The University of Melbourne: Gig Cities Research Report

A research report on the gig economy and cities, designed for policy, planning, and academic audiences.

A research report on the gig economy and cities, designed for policy, planning, and academic audiences.

PROBLEM

PROBLEM

Research stuck behind journals

Research stuck behind journals

CATEGORIES

CATEGORIES

THE CHALLENGE

The Gig Cities project needed a final research report that could brief policymakers and planners on findings while still standing up to academic and peer scrutiny.

OUR APPROACH

01

Two-audience design

We layered the report so a policy reader can move through the executive summary, findings, and recommendations, with full methodology and citations available behind.

01

Two-audience design

We layered the report so a policy reader can move through the executive summary, findings, and recommendations, with full methodology and citations available behind.

02

Data as design

Charts, maps, and tables were treated as part of the editorial design with a consistent visual language throughout.

02

Data as design

Charts, maps, and tables were treated as part of the editorial design with a consistent visual language throughout.

03

Digital-first publication

Produced as a digital-first report suited to download and circulation, with a structure that holds up in print.

03

Digital-first publication

Produced as a digital-first report suited to download and circulation, with a structure that holds up in print.

THE SOLUTION

A research report that gives the project a single, well-considered artefact for sharing with industry, government, and peers.

RESULTS

A research report that briefs policymakers and planners directly while holding up to academic review behind the scenes.

ARC

1

Funded research output

Years of Experience

Two-audience

Print

Policy and academic

Projects Delivered

Digital-first

Multi-chapter

Download and circulate

Client Retention Rate

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Melbourne,
Victoria, Australia

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