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Whiteark: Strategy Case Studies Publication

Whiteark: Strategy Case Studies Publication

Whiteark: Strategy Case Studies Publication

An editorial publication that turned a boutique strategy consultancy's casework into a confident, gift-worthy print piece for prospective clients.

An editorial publication that turned a boutique strategy consultancy's casework into a confident, gift-worthy print piece for prospective clients.

PROBLEM

PROBLEM

Strategy work was hard to show

Strategy work was hard to show

THE CHALLENGE

Whiteark's strategy work lived in slide decks. They needed a print publication that pulled their casework into one confident leave-behind for new business meetings.

OUR APPROACH

01

Editorial structure

We shaped the manuscript into chaptered case studies with consistent section beats, so each piece reads as part of a series rather than a one-off article.

01

Editorial structure

We shaped the manuscript into chaptered case studies with consistent section beats, so each piece reads as part of a series rather than a one-off article.

02

Typographic system

A restrained serif and grotesque pairing carries long-form reading, pull quotes, and data callouts without the layout ever feeling busy.

02

Typographic system

A restrained serif and grotesque pairing carries long-form reading, pull quotes, and data callouts without the layout ever feeling busy.

03

Print specification

We prepared the file as spreads, set bleed and trim, and supplied print-ready artwork suited to a high-quality bound publication.

03

Print specification

We prepared the file as spreads, set bleed and trim, and supplied print-ready artwork suited to a high-quality bound publication.

THE SOLUTION

A single, cohesive publication that gives Whiteark's strategy practice a tactile presence and a tool their team can use in the field.

RESULTS

A bound publication the team can hand over in the room, with an editorial system that absorbs new case studies without redesign.

1

Bound publication

Years of Experience

Print

Production format

Projects Delivered

Multi-chapter

Editorial structure

Client Retention Rate

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Melbourne,
Victoria, Australia

Jen Clark Design acknowledges the Traditional Custodians of the land on which we work, the Dja Dja Wurrung people of the Kulin Nation. We pay our respect to their Elders past, present 

and emerging and acknowledge that sovereignty has never been ceded.

At JCD, we pride ourselves on ensuring our services are inclusive and accessible for all clients and collaborators, regardless of ethnicity, gender, gender identity and expression, disability status, neurodivergence, religion or sexual orientation.