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Carlton North Allied Health (CNAH)

Carlton North Allied Health (CNAH)

Carlton North Allied Health (CNAH)

Carlton North Allied Health (CNAH)

Carlton North Allied Health (CNAH)

Carlton North Allied Health is a collective of compassionate and respectful professionals who work with a variety of clients to ensure their ongoing health, vitality…

Carlton North Allied Health is a collective of compassionate and respectful professionals who work with a variety of clients to ensure their ongoing health, vitality…

PROBLEM

PROBLEM

Clinic brand felt generic next to peers

Clinic brand felt generic next to peers

THE CHALLENGE

Carlton North Allied Health is a collective of compassionate and respectful professionals who work with a variety of clients to ensure their ongoing health, vitality…

OUR APPROACH

01

Practice identity

Built a wordmark and palette grounded enough for healthcare yet distinct on a busy strip of Carlton allied health practices.

01

Practice identity

Built a wordmark and palette grounded enough for healthcare yet distinct on a busy strip of Carlton allied health practices.

02

Patient collateral

Designed intake forms, referral pads, treatment summaries and signage so each patient touchpoint reads as one practice.

02

Patient collateral

Designed intake forms, referral pads, treatment summaries and signage so each patient touchpoint reads as one practice.

03

Wayfinding signage

Specified internal and street signage to help first-time patients orient themselves between reception and consultation rooms.

03

Wayfinding signage

Specified internal and street signage to help first-time patients orient themselves between reception and consultation rooms.

THE SOLUTION

An allied health identity that recruits new patients off the street and holds together across every clinical touchpoint.

RESULTS

A clinic that's visible from the street and consistent inside, with collateral the front desk hands out without explaining what it is.

Identity

1

Practice brand

Years of Experience

Collateral

Print

Patient touchpoints

Projects Delivered

Signage

Multi-chapter

Wayfinding

Client Retention Rate

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Melbourne,
Victoria, Australia

Jen Clark Design acknowledges the Traditional Custodians of the land on which we work, the Dja Dja Wurrung people of the Kulin Nation. We pay our respect to their Elders past, present 

and emerging and acknowledge that sovereignty has never been ceded.

At JCD, we pride ourselves on ensuring our services are inclusive and accessible for all clients and collaborators, regardless of ethnicity, gender, gender identity and expression, disability status, neurodivergence, religion or sexual orientation.