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Wildform (formerly Lygon Street Landscapes) - New Brand Identity

Wildform (formerly Lygon Street Landscapes) - New Brand Identity

Wildform (formerly Lygon Street Landscapes) - New Brand Identity

A dynamic, modern brand identity that reflects the new name and new direction of inner Melbourne landscape design practice, Wildform.

A dynamic, modern brand identity that reflects the new name and new direction of inner Melbourne landscape design practice, Wildform.

PROBLEM

PROBLEM

Existing business needed a complete makeover.

Existing business needed a complete makeover.

CATEGORIES

CATEGORIES

THE CHALLENGE

VicHealth needed their Gender Equality Action Plan to work as a public commitment and an internal working document, accessible to a broad audience over four years.

OUR APPROACH

01

Accessible structure

We mapped the plan into clear pillars and timeframes so the reader can move from intent to action without losing context.

01

Accessible structure

We mapped the plan into clear pillars and timeframes so the reader can move from intent to action without losing context.

02

Inclusive visual language

Considered photography and a calm palette reinforce the subject matter, with strong typographic contrast for scanning.

02

Inclusive visual language

Considered photography and a calm palette reinforce the subject matter, with strong typographic contrast for scanning.

03

Compliant artwork

Document built with accessibility considerations and supplied in a format suited to both print and on-screen reading.

03

Compliant artwork

Document built with accessibility considerations and supplied in a format suited to both print and on-screen reading.

THE SOLUTION

A plan publication that doubles as a reference: clear enough for the public, structured enough for the staff implementing it.

RESULTS

A four-year plan that reads cleanly in public and supports staff using it to track objectives, indicators, and actions internally.

2021–2025

1

Plan horizon

Years of Experience

Print + screen

Print

Dual-format publication

Projects Delivered

Accessible

Multi-chapter

Built with WCAG considerations

Client Retention Rate

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Melbourne,
Victoria, Australia

Jen Clark Design acknowledges the Traditional Custodians of the land on which we work, the Dja Dja Wurrung people of the Kulin Nation. We pay our respect to their Elders past, present 

and emerging and acknowledge that sovereignty has never been ceded.

At JCD, we pride ourselves on ensuring our services are inclusive and accessible for all clients and collaborators, regardless of ethnicity, gender, gender identity and expression, disability status, neurodivergence, religion or sexual orientation.